Arabic
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Branding and its marketing campaign
- Loop Media
- August 5, 2024
- Brand Strategy
- Brand identity, Marketing & Promotion, Social Media
- 2 Comments
Industrial revolution created a dramatic change in marketing policy of products and industries to have new requirements matching with market demands and consumers needs as marketing campaign was influenced by all social and economic changes that the world witnessed since that time until now.
Today, the purchase and marketing for all commodities and goods became more flexible with fair costs for consumers, as a result the quality and quantity of products that have increased until there was a surplus of consumers’ needs in the market.
Therefore, manufacturers and stakeholders of products start improving their conception about consumers and costumers needs and demands. Accordingly, they generate new products. The most importantly is the marketing policy and its methods for products and their brand.
All marketing mechanisms have evolved in accordance with social media platforms, websites, and App stores. Consequently, stakeholders of products and industries put all efforts for keeping with modernity and what that requires of marketing methods aiming for persuading consumers that their service or product is the best available over the market and competitors.
Before marketing to a product or a service, there are 5 points should be considered:
Marketing introduces your product and project to clients:
Think about the motivation which pushes your clients to try your product over other products in the market excluding any marketing campaign, therefore the main purpose of marketing for a product is to informing all current and possible engaging clients about your product’s value and how much it’s needed.
Marketing and the audience’s interaction:
Probably, a client would buy a product or service, then forgetting it. Thus, the marketing role is to keep your produced project inside people’s mind after the end of your deal and before needing it again.
Marketing and authenticity:
Good fame, authenticity, and commitment to the public are the assurances of your project’s success and reaching to the slogan: “your product is your server”.
Marketing increases sales size:
In this stage, the role of marketing appears as electric messages and social media posts catching the clients’ eyes to buying and selling transactions via the internet helping local consumers to reach your product.
Marketing enlarges your enterprise:
If your enterprise or product managed to apply all of the above three points, there will be a definite outcome which is the success of your project, its engagement, and its development.
axmadzorin
Really enjoyed this article! Branding is such a crucial part of any marketing campaign. It’s what makes a business stand out and helps people connect with it on a deeper level. When your brand identity is clear and consistent across all your marketing, it not only grabs attention but also builds trust with your audience. This article does a great job of showing just how important it is to get your branding right if you want your marketing efforts to pay off.
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