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Key Pillars for a Successful Advertising Campaign
- Loop Media
- September 13, 2024
- Digital Marketing
- Advertisements, Advertising Campaign, Brand identity, E-marketing, Marketing & Promotion
- 0 Comments
Advertising campaign is a strategy specifically designed to achieve a specific goal through advertisement such as increasing brand awareness, increasing sales volume, or increasing engagement within a specific market, as advertising creates the desire to buy the product and awareness of its importance which requires a good planning for advertising campaigns. Advertising campaigns include designing a group of ads and placing them into different advertising media to reach the target audience. Marketing campaigns may focus particularly on the brand or some products within the tradebrand.
Advertising campaign vs marketing campaign:
Some confuse with advertising campaigns & marketing campaigns. Although their goal is the same which is to promote a product or service, the main difference between them is that advertising campaigns depend mainly on communication channels, while marketing campaigns depend on everything that would market the product, including packaging, distribution, and marketing channels. There is a primary goal for advertising campaigns, despite their diversity, which is to create harmony with consumers and create a positive and true image of the brand in the market.
Advertising campaign goals
Ad campaigns aim to achieve a set of objectives such as enhancing the value of the product and reminding consumers of the product or service. The objectives also include:
– Building a strong brand image
Some advertising campaigns aim to create a positive image around the brand.
– Marketing products and increasing the company’s market share
Influencing consumer purchasing decisions is one of the most important benefits of creating a successful advertising campaign.
– Find new clients
If your goal of the advertising campaign is to get new customers, the customers you want, and where will you find them?
– Enhance brand awareness
If the goal of the advertising campaign is to enhance brand awareness, then the success of the campaign in this case depends on its success in increasing word-of-mouth referrals for your product or service, increasing your visibility on search engines, and increasing mention of the product or service on social media.
– Consumer awareness
This type of campaign is resorted to by some brands and government institutions, for example there are ad campaigns carried out by the Ministry of Health to raise awareness of the importance of blood donation or a Baheya campaign to raise awareness of early detection of breast cancer and other advertising campaigns.
– Recover lost sales
The Coca-Cola Company made an advertisement for it to remedy the temporary decline in its sales and a loss of $ 4 billion, according to Sputnik News Arabic, as a result of the famous soccer player Cristiano Ronaldo removing the Coca-Cola bottle and his preference for the water bottle during the Euro 2020 press conference, which prompted Coca-Cola to make a new ad. They even distribute free bottled water and Coca-Cola.
How do you run a successful advertising campaign?
1- Determine the objectives of the company accurately
The goals that can be achieved are varied, including increasing sales, acquiring new customers, increasing brand loyalty, promoting existing and new products, or improving brand awareness, and it is important to define the goal that you want to achieve from the campaign before taking any step, because this will be reflected in the steps The following, whether choosing the message or the medium and the target audience and others.
2- Determine your budget
The advertising budget estimates the money that you will spend throughout the campaign. It is good to be realistic when setting your advertising campaign budget so that it is commensurate with the general budget of your project.
3- Define your target audience
Determine the target audience for the advertising campaign after answering the following questions:
- Who is the potential customer for your product or service? And that in terms of geographical, behavioral and psychological.
- Why would the consumer buy your product or service? What is the motivation behind the purchase decision? Are there emotional or mental needs?
- How does your product meet customer needs?
- – Where and when will the campaign’s advertising message be delivered?
- – What is the method adopted by your advertising campaign?
4- Create unique marketing content:
Content marketing is a strategic marketing approach that focuses on creating and distributing valuable content to attract and retain a specific audience, so all content does not have to be promotional to the product or service, but it must be of value including providing information, entertainment or promotions.
5- Choosing marketing platforms to launch the campaign:
– Advertising through newspapers and printed magazines
In 1472 England witnessed the first printed advertisement, and since that time printed advertisements have spread in newspapers, magazines, pamphlets, billboards, flyers, road signs and other means of disseminating printed advertisements.
– Advertising via radio and podcast
This method may be useful if the goal of the campaign is to introduce the public to the brand.
– Marketing via social media
Facebook, Instagram, Twitter, Snapchat, Twitter, and more.
– Advertising via e-mail
This type of marketing helps increase customer loyalty to your brand.
6- Follow up on statistics and results:
There are ads whose results are easy to measure, such as advertising on “Google Ads” due to automatic data collection. Despite this, numbers alone are not enough, and you must track the behavior of people as they navigate through your website, and not only the number of visits or clicks to get More accurate results.
And other types of advertising whose results are difficult to measure, including television ads, newspaper ads, road ads, etc. They usually need manual means to know the results and be guided by the percentage of sales before and after the campaign. Measuring the value of the ad and ensuring its resonance is one of the biggest challenges facing ads.
For more details of the advertising campaigns for your company, LOOP MEDIA, with the service.
Contact us through:
+966 55 054 8787
Support@loop-media.co
Or through our contact page.
This article is available in Arabic. You can read the Arabic version [here].
