Why Vertical Video Is No Longer Optional

In today’s mobile-dominated world, vertical video is no longer just a trend—it has become the standard for consuming visual content. Studies show that 94% of smartphone users hold their phones vertically when watching videos. This makes it essential for brands to adapt their ad campaigns to meet these viewing preferences and maximize impact.

How to Adapt Your Ad Campaigns to Vertical Video

1. Design Specifically for Vertical Screens

Don’t just crop horizontal videos—create content natively in a 9:16 format. This ensures you fully utilize screen space and maintain high visual quality. Place your key message or product in the center and avoid platform interface areas like comment boxes or icons that might block part of the video.

2. Hook Viewers in the First 3 Seconds

With fast-scrolling users on platforms like TikTok and Instagram Reels, grabbing attention early is crucial. Use a bold visual, quick movement, or a provocative question to make them stop scrolling.
Example: “Ever wondered how one angle can change everything?”

3. Keep It Short and Focused

Vertical video thrives in bite-sized formats—15 to 30 seconds is ideal. Focus on one core message or a strong value proposition. You can tell a powerful story or show a transformation from problem to solution using tight, fast-paced edits.

4. Design for Silent Viewing

About 85% of Facebook videos are watched without sound. Use clear captions or text overlays to convey your message. If sound is on, enhance it with catchy music or sound effects that reinforce your story. Bonus tip: use trending audio to boost visibility.

5. Prioritize Authenticity and Raw Content

Audiences often prefer content that feels spontaneous and real—like it was filmed by a regular user, not a polished studio. Share behind-the-scenes clips, team culture moments, or reuse user-generated content to boost trust and relatability.

6. Make It Interactive

Use platform features like polls, questions, and challenges to drive engagement. Embed clickable product links within the video so users can take immediate action. End with a strong call-to-action like “Shop Now,” “Learn More,” or “Subscribe.”

7. Use Platform-Specific Tools

Leverage editing tools, filters, trending effects, and platform features like TikTok’s Remix, or Instagram’s stickers and swipe-up links to increase reach and interaction. Customize each video for the platform’s strengths.

8. Test and Optimize

Run A/B tests with different versions, messages, or interactive elements. Track key metrics like view time, completion rate, click-through rate, and conversion rate. Use data to continuously refine your campaign.

Adapting to vertical video is not just smart—it’s necessary in a mobile-first world. With the right approach, your brand can captivate viewers, drive real interaction, and boost conversions. At Loop Media, we help businesses craft impactful, platform-native videos designed for modern audiences.

Need expert help creating vertical video campaigns? Reach out to the Loop Media team today.

• 📞 +966 55 054 8787
• 📧 Support@loop-media.co
• Visit our Contact Us page.

 

This article is available in Arabic. You can read the Arabic version [here].

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Questions Users Ask (Target Keywords):

1. Why is vertical video important in marketing?

Because the majority of users watch content on smartphones held vertically. Adapting to this behavior increases engagement and enhances the viewing experience.

2. What’s the ideal size and aspect ratio for vertical videos?

The best aspect ratio is 9:16, which fills the screen on mobile devices and ensures a smooth, immersive experience.

3. Can horizontal videos be reused for vertical formats?

It’s possible, but not ideal. Repurposing can lead to poor framing and lost content. It’s better to shoot specifically in a vertical format.

4. How long should a vertical ad video be?

Aim for 15 to 30 seconds. This duration aligns with user attention spans and platform expectations.

5. Do silent videos work effectively?

Yes—especially when paired with captions or text overlays. Most users watch without sound, so silent design is crucial.

6. How can I boost interaction with vertical videos?

Use interactive tools like polls, stickers, and direct links. End with clear calls-to-action such as “Buy now” or “Swipe up.”