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Video Marketing… What Makes a Marketing Video Special?
- Loop Media
- August 12, 2024
- Advertising Videos
- Video Marketing
- 3 Comments
Video marketing is a cornerstone of the world of e-marketing because it is the basis of marketing campaigns. Definitely, this is due to people’s interest in connecting thoughts and products visually and quickly at the same time. This was the outcome of internet spread and the increase of its users worldwide.
The video increases your sales and your reach, but how?
Statistics demonstrates:
According to statistics issued in 2016, if a “marketing video” for a product advertisement is placed on the website’s main page only, it will increase the “conversions” rate by 80%.
The conversions are concerned with three aspects:
- The number product’s viewers.
- The number of people who interacted with the product show.
- The number of people who purchased the product.
And the higher the rate of conversions with its three elements, the higher the rate of purchases. And thus the higher the percentage of sales.
In another statistic that took place in 2019, researchers have found that 79% of users who watch a demo video about a product or service make the purchase later on. Compared to those who search for written articles or traditional advertisements regarding the same product.
Among all marketing tools, the video is the most credible:
“Marketing video” is the effective element that drives customers to buy due to its actual credibility more than any other marketing method.
However, the main goal of content marketing, of which “video marketing” comes at the fore, is to build a state of trust among the audience that pushes them to interact first and then buy.
“Marketing video” depends on gaining the customer’s trust by presenting the content in a visual state far from the written content or by merging the two with each other. Marketing video also presents the three criteria for marketing in general that are: excitement, simplification, and winning the customer’s trust in case the video was made professionally and amazingly.
What Makes a Marketing Video Special?
1- Mark the shots to choose the best:
Choosing shots conveys the message to the audience in the best way.
2- Practice the arts of shorthand and cutting
Montage is a process of reduction, cutting and rearranging the video as a whole. When you practice these arts properly, you will get what you want from the video.
3- Simplified & intensified story
Within the montage stage, the video makers can convey their messages intensively and smoothly by employing all the necessary tools in the montage programs to serve them.
4- Colors and their effects
All those in charge and professionals in the visual content industry know that colors have a role to play in eliciting feelings, especially in the video. They are quite important to convey the desired message.
5- Save on visual effects
Visual effects polish the visual content, but if they are too many and set randomly, they may cause video destruction.
6- Drawings and writings
According to the video and its type, graphics and texts should be included that could be dedicated into the video content and enrich it as well.
axmadzorin
Great insights! A marketing video stands out when it tells a compelling story and connects with the audience on an emotional level. It’s not just about high production quality, but also about delivering a clear message that resonates. Whether it’s through engaging visuals, relatable characters, or a memorable soundtrack, the key is to create something that leaves a lasting impression. This article does a fantastic job of breaking down what makes a marketing video truly special.
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