The True Value of a Logo: Why Brands Invest Millions in Redesigns
In today’s fast-paced and competitive marketplace, a logo serves as more than just a visual mark—it’s the embodiment of a brand’s identity. When we think of the world’s most successful brands, their logos often come to mind instantly. But why do some companies spend astronomical sums on redesigning their logos? The figures are astounding: Pepsi invested $1 million, the BBC …
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What is visual identity? Why is it important?
Visual identity is a set of visual elements that serve to represent and differentiate. the trade brand from other ones. Basically, it refers to visual components such as the logo or the brand colors. that help customers identify a specific brand by integrating brand basics into a coherent aesthetic to develop brand recognition at the first sight by the public. …
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Branding and its marketing campaign
Industrial revolution created a dramatic change in marketing policy of products and industries to have new requirements matching with market demands and consumers needs as marketing campaign was influenced by all social and economic changes that the world witnessed since that time until now. Today, the purchase and marketing for all commodities and goods became more flexible with fair costs …
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