Increase reach to your audience across social media platforms
In fact, there is no quick recipe for going viral, but JONAH BERGER, a professor at the University of Pennsylvania and author of “Contagious: Why Things Catch On” analyzed thousands of pieces of viral content to find out what they shared in common.
To conclude that there are 6 ideas that must be followed to increase interaction:
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- Social currency.
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- The content should be motivating that makes the user think about your brand.
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- Stimulate emotions.
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- Practical and quick content.
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- Tell the viewer a story about your content.
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- The content should represent the general identity of the brand.
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