Key Pillars for a Successful Advertising Campaign
Advertising campaign is a strategy specifically designed to achieve a specific goal through advertisement such as increasing brand awareness, increasing sales volume, or increasing engagement within a specific market, as advertising creates the desire to buy the product and awareness of its importance which requires a good planning for advertising campaigns. Advertising campaigns include designing a group of ads and …
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5 Reasons Why Professional Product Photography Is Essential for Your Brand
For many brands that offer products to customers, high-quality photography is one of the most critical factors determining the success of product marketing. High-quality product images on your website or social media pages significantly increase the likelihood of achieving high sales. The human mind is always drawn to images before reading the text on a page, which means it’s crucial …
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The True Value of a Logo: Why Brands Invest Millions in Redesigns
In today’s fast-paced and competitive marketplace, a logo serves as more than just a visual mark—it’s the embodiment of a brand’s identity. When we think of the world’s most successful brands, their logos often come to mind instantly. But why do some companies spend astronomical sums on redesigning their logos? The figures are astounding: Pepsi invested $1 million, the BBC …
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What is visual identity? Why is it important?
Visual identity is a set of visual elements that serve to represent and differentiate. the trade brand from other ones. Basically, it refers to visual components such as the logo or the brand colors. that help customers identify a specific brand by integrating brand basics into a coherent aesthetic to develop brand recognition at the first sight by the public. …
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Branding and its marketing campaign
Industrial revolution created a dramatic change in marketing policy of products and industries to have new requirements matching with market demands and consumers needs as marketing campaign was influenced by all social and economic changes that the world witnessed since that time until now. Today, the purchase and marketing for all commodities and goods became more flexible with fair costs …
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Increase reach to your audience across social media platforms
In fact, there is no quick recipe for going viral, but JONAH BERGER, a professor at the University of Pennsylvania and author of “Contagious: Why Things Catch On” analyzed thousands of pieces of viral content to find out what they shared in common.To conclude that there are 6 ideas that must be followed to increase interaction:
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