{"id":8478,"date":"2024-08-28T11:16:37","date_gmt":"2024-08-28T11:16:37","guid":{"rendered":"https:\/\/loop-media.co\/?p=8478"},"modified":"2024-09-19T07:28:35","modified_gmt":"2024-09-19T07:28:35","slug":"what-are-the-characteristics-of-a-successful-website","status":"publish","type":"post","link":"https:\/\/loop-media.co\/website-design\/what-are-the-characteristics-of-a-successful-website\/","title":{"rendered":"What Are the Characteristics of a Successful Website?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loop-media.co\/website-design\/what-are-the-characteristics-of-a-successful-website\/#Characteristics_of_a_Successful_Website\" title=\"Characteristics of a Successful Website:\">Characteristics of a Successful Website:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loop-media.co\/website-design\/what-are-the-characteristics-of-a-successful-website\/#Fast_Loading_Speed\" title=\"Fast Loading Speed\">Fast Loading Speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loop-media.co\/website-design\/what-are-the-characteristics-of-a-successful-website\/#Smooth_Navigation\" title=\"Smooth Navigation\">Smooth Navigation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loop-media.co\/website-design\/what-are-the-characteristics-of-a-successful-website\/#Consistency_Across_Devices\" title=\"Consistency Across Devices\">Consistency Across Devices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loop-media.co\/website-design\/what-are-the-characteristics-of-a-successful-website\/#Originality\" title=\"Originality\">Originality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loop-media.co\/website-design\/what-are-the-characteristics-of-a-successful-website\/#Security_and_Protection_Against_Breaches\" title=\"Security and Protection Against Breaches\">Security and Protection Against Breaches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loop-media.co\/website-design\/what-are-the-characteristics-of-a-successful-website\/#Non-Intrusive_to_Visitors\" title=\"Non-Intrusive to Visitors\">Non-Intrusive to Visitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loop-media.co\/website-design\/what-are-the-characteristics-of-a-successful-website\/#Tells_Visitors_Who_You_Are\" title=\"Tells Visitors Who You Are\">Tells Visitors Who You Are<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loop-media.co\/website-design\/what-are-the-characteristics-of-a-successful-website\/#Available_in_Multiple_Languages\" title=\"Available in Multiple Languages\">Available in Multiple Languages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loop-media.co\/website-design\/what-are-the-characteristics-of-a-successful-website\/#Live_Chat_for_Communication_and_Support\" title=\"Live Chat for Communication and Support\">Live Chat for Communication and Support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/loop-media.co\/website-design\/what-are-the-characteristics-of-a-successful-website\/#Colors_Reflecting_the_Brands_Visual_Identity\" title=\"Colors Reflecting the Brand\u2019s Visual Identity\">Colors Reflecting the Brand\u2019s Visual Identity<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>In this era, focusing on your website has become just as important as your physical workplace, if not more so, since it serves as your gateway to expanding your business and increasing your target audience both within and beyond your country\u2019s borders. So, what are the characteristics of a successful website?<\/p>\n<p>Having a website gives customers confidence and a broader perspective on your services and why they might choose you. To achieve the desired benefits from a website, it\u2019s essential to follow best practices and important guidelines to build an effective website with a satisfactory user experience. This will keep visitors on your site longer, encourage them to return, and prompt them to recommend it to others. Below are ten essential features a website must have to ensure its success:<\/p>\n<p style=\"text-align: center\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-8754\" src=\"https:\/\/loop-media.co\/wp-content\/uploads\/2024\/08\/Web-programming1.jpg\" alt=\"Web programming\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Characteristics_of_a_Successful_Website\"><\/span><strong>Characteristics of a Successful Website:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Fast_Loading_Speed\"><\/span><strong>Fast Loading Speed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Nowadays, waiting more than a few seconds for a website to load is enough for a visitor to leave your site and go to another search result.<\/li>\n<li>You can check your site&#8217;s speed using Google at <a href=\"https:\/\/pagespeed.web.dev\" target=\"_blank\" rel=\"noopener\">pagespeed.web.dev<\/a>.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Smooth_Navigation\"><\/span><strong>Smooth Navigation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Logical and well-thought-out arrangement of menus and main components in line with the website\u2019s purpose ensures that users don\u2019t feel lost. Within the first five seconds, the user should easily find answers to:\n<ul>\n<li>What is the website&#8217;s purpose?<\/li>\n<li>What product or service does it offer?<\/li>\n<li>How can I benefit from this site?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Consistency_Across_Devices\"><\/span><strong>Consistency Across Devices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>The website should function smoothly across all devices, whether it\u2019s a computer, smartphone, or otherwise, with eye-pleasing fonts and appropriate display methods. It&#8217;s crucial to focus on mobile compatibility since smartphones are the most used devices for browsing the internet today.<\/li>\n<li>You can download the responsively.app, an open-source browser based on Electron, which helps you test your site across multiple devices.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Originality\"><\/span><strong>Originality<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Innovation and uniqueness in the website&#8217;s design and content make it stand out from others. The site should reflect your unique identity and offer a different experience compared to what is available on other sites. It should also be SEO-friendly.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Security_and_Protection_Against_Breaches\"><\/span><strong>Security and Protection Against Breaches<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>The website must be well-protected against cyber-attacks and breaches. Ensuring visitor data protection and secure browsing enhances their trust in your site. It\u2019s also essential to have an SSL certificate from a trusted company.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Non-Intrusive_to_Visitors\"><\/span><strong>Non-Intrusive to Visitors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Avoid excessive use of pop-up windows with every action and minimize ads as much as possible, or any other elements that might annoy the visitor during browsing. The goal is to provide engaging content without negatively impacting the user experience. It&#8217;s best to avoid free hosting services that flood the site with ads.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Tells_Visitors_Who_You_Are\"><\/span><strong>Tells Visitors Who You Are<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Featuring a prominent tab that informs the audience about your company, key achievements, and vision is essential. Including a short introductory video is preferable. This video must be presented professionally using high-quality filming equipment to reflect the quality of your work. You may also use customer testimonials that genuinely showcase their gratitude.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Available_in_Multiple_Languages\"><\/span><strong>Available in Multiple Languages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>The website should be available in multiple languages, or at least English, if you aim to expand your audience and reach international clients.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Live_Chat_for_Communication_and_Support\"><\/span><strong>Live Chat for Communication and Support<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Incorporating a quick chat feature for support and information not only provides customers with a sense of security and trust, especially with fast responses but also makes contact information, social media accounts, and company addresses clear and easily accessible to users.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Colors_Reflecting_the_Brands_Visual_Identity\"><\/span><strong>Colors Reflecting the Brand\u2019s Visual Identity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>The colors used in the website&#8217;s design should align with the brand&#8217;s visual identity and reflect the message and values you wish to convey.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p style=\"text-align: center\"><img decoding=\"async\" class=\"alignnone size-full wp-image-8755\" src=\"https:\/\/loop-media.co\/wp-content\/uploads\/2024\/08\/Web-programming.jpg\" alt=\"Web programming\" width=\"1280\" height=\"720\" \/><\/p>\n<p><strong>Don&#8217;t Have a Website Yet?<\/strong><\/p>\n<p>Contact us at:<\/p>\n<p>+966 55 054 8787<\/p>\n<p><a rel=\"noopener\">Support@loop-media.co<\/a><\/p>\n<p>Or through our <a href=\"https:\/\/loop-media.co\/hello\/\" target=\"_new\" rel=\"noopener\">Contact Us<\/a> page.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this era, focusing on your website has become just as important as your physical workplace, if not more so, since it serves as your gateway to expanding your business and increasing your target audience both within and beyond your country\u2019s borders. So, what are the characteristics of a successful website? Having a website gives customers confidence and a broader &hellip;<\/p>\n","protected":false},"author":1,"featured_media":8479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[86,88],"class_list":["post-8478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-design","tag-organic-traffic","tag-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Are the Characteristics of a Successful Website? - Loop Media<\/title>\n<meta name=\"description\" content=\"In this era, focusing on your website has become just as important as your physical workplace, if not more so, since it serves as your\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/loop-media.co\/website-design\/what-are-the-characteristics-of-a-successful-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Are the Characteristics of a Successful Website? - Loop Media\" \/>\n<meta property=\"og:description\" content=\"In this era, focusing on your website has become just as important as your physical workplace, if not more so, since it serves as your\" \/>\n<meta property=\"og:url\" content=\"https:\/\/loop-media.co\/website-design\/what-are-the-characteristics-of-a-successful-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Loop Media\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-28T11:16:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-19T07:28:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/loop-media.co\/wp-content\/uploads\/2024\/08\/Specifications-of-a-successful-website.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Loop Media\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Loop Media\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"TechArticle\",\"@id\":\"https:\/\/loop-media.co\/website-design\/what-are-the-characteristics-of-a-successful-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/loop-media.co\/website-design\/what-are-the-characteristics-of-a-successful-website\/\"},\"author\":{\"name\":\"Loop Media\",\"@id\":\"https:\/\/loop-media.co\/#\/schema\/person\/3316af46868546c9752e99c82337626d\"},\"headline\":\"What Are the Characteristics of a Successful Website?\",\"datePublished\":\"2024-08-28T11:16:37+00:00\",\"dateModified\":\"2024-09-19T07:28:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/loop-media.co\/website-design\/what-are-the-characteristics-of-a-successful-website\/\"},\"wordCount\":633,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/loop-media.co\/#organization\"},\"image\":{\"@id\":\"https:\/\/loop-media.co\/website-design\/what-are-the-characteristics-of-a-successful-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/loop-media.co\/wp-content\/uploads\/2024\/08\/Specifications-of-a-successful-website.jpg\",\"keywords\":[\"Organic Traffic\",\"Web Design\"],\"articleSection\":[\"Website Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/loop-media.co\/website-design\/what-are-the-characteristics-of-a-successful-website\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/loop-media.co\/website-design\/what-are-the-characteristics-of-a-successful-website\/\",\"url\":\"https:\/\/loop-media.co\/website-design\/what-are-the-characteristics-of-a-successful-website\/\",\"name\":\"What Are the Characteristics of a Successful Website? 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